Evening Rounds Vol. 1 went off without a hitch. We owe a big thanks to all our sponsors -- Signals, Providence Health Care and W2 Community Media Arts -- as well as the audience that came to hear "Power to Push: From Conception to Birth of a Public Health Campaign".
Video to come soon! But, here's a quick recap in case you missed it: The Power to Push Campaign is lead by the Caesaren Task Force at BC Women's Hospital, which was created in response to the increasing trend towards cesarean birth in BC. In many cases, cesarean birth can be a life-saving procedure for the mother and child. However, BC’s current cesarean birth rate of about 30% is at an all-time high, and it’s higher than many experts would identify as an optimal rate. While cesarean births are very safe, research has shown that cesarean birth can expose women and their babies to health risks they do not face with normal vaginal birth.
In 2009, the Caesaren Task Force approached Robyn and the team at Signals to help design and implement a public health campaign that would examine, translated and present the facts behind evidence-based birth, and help to empower women and their health care providers with information and tools to make informed choices and take control of their birthing experience. The result was the creation of the Best Birth Clinic at BC Women's Hospital and the public-facing "Power to Push Campaign".
The campaign strives to be about presenting all the options and letting to-be mothers decide for themselves. Knowledge is power, as they say, and the communications team behind Power to Push is all about providing that knowledge in an accessible way, sometimes through the clinic at BC Women’s, and often from other women and birth professionals on their Facebook page.
The results for the first two years of the campaign are just starting to come in, and so far they are quite promising: the steady rise in Caesaren births at BC Women's Hospital from 2002-2010 has fallen almost 5% during the life of the campaign from 2010-2012. The Power to Push team is still reviewing all the data, but we look forward to reading and displaying their full report later this fall.
Evening Rounds is a speaker series and networking event connecting Vancouver's health care communications and social media community. Be sure to join us on the third-Tuesday of every month, and on Oct 16, 2012 for Evening Rounds Vol. 02!